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2023

D&AD New Blood 2023 Entry

Penguin's
Off The Pages

Penguin's Off The Pages Merchandise series offers a set of Limited Edition lifestyle accessories for book-tok oriented GenZ, that allows them to immerse themselves into the reading experience organically and sustainably, whether at home or on the move.

In today’s fast-paced digital world, Gen-Z seeks products that are not only functional but also aesthetically pleasing and environmentally friendly. There is a growing trend towards lifestyle products that offer a blend of fashion and functionality. The lifestyle accessory market is burgeoning with sustainable products, but there is a niche for book-related accessories that enhance the reading experience. While there are various sustainable candles and travel organizers in the market, few cater specifically to the reading community. The addition of customizable audiobook headphones provides a unique edge, addressing a gap in the market for personalized audio experiences.

Concept, Strategy, Copywriting, Creative Direction:

Pratyunsha Dongre (3D visualization), Vaishnavi Jha, Sherifa Fahmy

cover slide
Candle - Problem, insight and solution
Candle product render
HEADPHONES-PROBLEM, INSIGHT, SOLUTION
HEADPHONES PRODUCT SHOW
TRAVEL BOOK CASE-PROBLEM, INSIGHT, SOLUTION
TRAVEL BOOK CASE PRODUCT SHOW
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