Schbang is a full-service creative and technology agency, founded in 2015 with the vision of simplifying complex business challenges for brands. Headquartered in Mumbai, with offices across multiple cities in India, Schbang provides integrated solutions in advertising, digital strategy, technology, design, content, video production, and data-driven marketing.
With a strong belief in the power of creative ideas paired with smart technology, Schbang has worked with some of the most recognized brands, delivering impactful campaigns that blend innovation, storytelling, and performance.
Their multi-disciplinary approach allows clients to access a wide range of services under one roof, fostering seamless execution and faster go-to-market strategies.
As a graphic design intern in the department of Corporate Communications & CSR, I had the opportunity to work closely with the HOD to curate and design the following projects for significant clients like Schbang, Fevicol and Art-Chives India.
Fevicol is a renowned adhesive brand in India, trusted for over six decades by professionals, craftsmen, and households alike. Launched by Pidilite Industries in 1959, Fevicol has become synonymous with reliable bonding solutions, catering to a wide range of applications in woodwork, crafts, and general repairs.
Beyond its product range, Fevicol is also recognized for its iconic advertising campaigns, which have resonated with generations through humor and creativity, further solidifying its place in popular culture. Today, Fevicol continues to evolve with new product innovations, staying true to its promise of bringing people and ideas together with strong, reliable bonds.
The Fevicol Friendship Day Campaign eBook, titled "The Friendship Playbook," celebrates collaboration between brands and consumers by documenting a unique digital activation on Instagram. In this campaign, Fevicol embodied its essence of strong bonds by "sticking" to over 100 brands' posts through pinned comments, becoming the most prominent comment online and symbolizing its core offering: lasting adhesion.
The campaign aimed to represent Fevicol’s identity in a playful and impactful way, fostering unity and friendship in the digital realm. Through creative collaboration, it left a memorable mark on both brands and audiences, showcasing Fevicol’s ability to forge connections beyond products.
As the designer and curator of the eBook, I focused on visually representing the campaign’s success and ensuring that the brand’s playful spirit shone through the design, highlighting the power of creativity in modern advertising.
The Fevicol Friendship Day Campaign eBook, titled
"The Friendship Playbook," celebrates collaboration between brands and consumers by documenting a unique digital activation on Instagram. In this campaign, Fevicol embodied its essence of strong bonds by "sticking" to over 100 brands' posts through pinned comments, becoming the most prominent comment online and symbolizing its core offering: lasting adhesion.
The campaign aimed to represent Fevicol’s identity in a playful and impactful way, fostering unity and friendship in the digital realm. Through creative collaboration, it left a memorable mark on both brands and audiences, showcasing Fevicol’s ability to forge connections beyond products.
As the designer and curator of the eBook, I focused on visually representing the campaign’s success and ensuring that the brand’s playful spirit shone through the design, highlighting the power of creativity in modern advertising.
Fevicol is a renowned adhesive brand in India, trusted for over six decades by professionals, craftsmen, and households alike. Launched by Pidilite Industries in 1959, Fevicol has become synonymous with reliable bonding solutions, catering to a wide range of applications in woodwork, crafts, and general repairs.
Beyond its product range, Fevicol is also recognized for its iconic advertising campaigns, which have resonated with generations through humor and creativity, further solidifying its place in popular culture. Today, Fevicol continues to evolve with new product innovations, staying true to its promise of bringing people and ideas together with strong, reliable bonds.
Art-chives India is a digital platform and an artisanal luxury brand that delves into India's rich artistic, cultural and design history.
With the brand officially launched in 2021, Art-Chives India, reimagines India’s rich art and design history through a curated collection of fashion, home décor, and accessories. The brand blends artisanal luxury with contemporary design, capturing India’s timeless stories and craftsmanship. Art-Chives India embodies a sophisticated yet playful aesthetic, offering thoughtfully crafted products that bring India’s cultural splendor to life.
Image source: @artchivesindia / artchivesindia.com
During my tenure, I contributed to the branding and product development for Art-Chives India, a brand deeply rooted in India’s artistic heritage. Drawing inspiration from a hand-painted candle box by French illustrator Deborah DiFiore, I extended the design language across various products and promotional materials. Leveraging my background in fashion design, with a strong understanding of fabrics, screen printing, print placements, and print design, I created sophisticated candle labels, card inserts, and hang tags that maintained the brand’s artisanal aesthetic. My expertise was particularly valuable in designing home décor items such as cushions, table linens, and cocktail napkins. I carefully selected prints from the original artwork, strategically placing motifs on fabrics to enhance both functionality and aesthetic appeal. Additionally, I developed visual frames for the brand launch video, ensuring consistency in storytelling across mediums. Through these contributions, I helped shape a cohesive brand experience that reflected Art-Chives India’s dedication to craftsmanship and artistic expression.
Art-chives India is a digital platform and an artisanal luxury brand that delves into India's rich artistic, cultural and
design history.
With the brand officially launched in 2021, Art-Chives India, reimagines India’s rich art and design history through
a curated collection of fashion, home décor, and accessories. The brand blends artisanal luxury with contemporary design, capturing India’s timeless stories and craftsmanship.
Art-Chives India embodies a sophisticated yet playful aesthetic, offering thoughtfully crafted products that bring India’s cultural splendor to life.
Image source: @artchivesindia / artchivesindia.com
During my tenure, I contributed to the branding and product development for Art-Chives India, a brand deeply rooted in India’s artistic heritage.
Drawing inspiration from a hand-painted candle box by French illustrator Deborah DiFiore, I extended the design language across various products and promotional materials. I created sophisticated candle labels, card inserts, and hang tags that maintained the brand’s artisanal aesthetic. Leveraged my background in fashion design, with a strong understanding of fabrics, screen printing, print placements, and print design, in designing home décor items such as cushions, table linens, and cocktail napkins. Carefully selecting prints from the original artwork, strategically placing motifs on fabrics to enhance both functionality and aesthetic appeal. Additionally, I developed visual frames for the brand launch video, ensuring consistency in storytelling across mediums. Through these contributions, I helped shape a cohesive brand experience that reflected Art-Chives India’s dedication to craftsmanship and
artistic expression.
As a design intern at Schbang, I assisted the CSR team with curating and designing engaging social media creatives for some of the business transformation case studies for top clients like Shopify, Google Data Studio, Saffola, and DSP Mutual Funds.
I was responsible for developing a cohesive set of posts, carousels, stories, and LinkedIn banners. These designs highlighted Schbang's expertise in driving digital transformation and measurable business growth.
The purpose of these creatives was to simplify complex services, such as customer journey optimization and data reporting, into visually compelling formats that resonated with business decision-makers and consumers. Through bold typography, clear messaging, and tailored visuals, the campaign effectively showcased Schbang's ability to deliver impactful solutions. The result heightened brand engagement and visibility across platforms, reinforcing Schbang's position as a leader in digital transformation.
As a design intern at Schbang, I assisted the CSR team with curating and designing engaging social media creatives for some of the business transformation case studies for top clients like Shopify, Google Data Studio, Saffola, and DSP Mutual Funds.
I was responsible for developing a cohesive set of posts, carousels, stories, and LinkedIn banners. These designs highlighted Schbang's expertise in driving digital transformation and measurable business growth.
The purpose of these creatives was to simplify complex services, such as customer journey optimization and data reporting, into visually compelling formats that resonated with business decision-makers and consumers. Through bold typography, clear messaging, and tailored visuals, the campaign effectively showcased Schbang's ability to deliver impactful solutions. The result heightened brand engagement and visibility across platforms, reinforcing Schbang's position as a leader in digital transformation.