Rio Innobev

2022

Agency: Clay Design Strategy

Rio Innobev is shaking up the non-alcoholic beverage scene with bold, playful, and downright irresistible drinks. From high-octane energy boosters to bubbly fruit delights, this brand transforms every sip into an experience.

The Lineup:

Rio Boom: Packed with electrifying fizz and bold flavors, Rio Boom is the ultimate energy drink for those who live life in the fast lane. It’s not just a drink—it’s pure adrenaline in a can.
Rio Bubbly Fruit Drink: Light, sparkly, and bursting with fruity goodness, this range puts a playful twist on classic fruit drinks. Perfect for any vibe—whether it’s a chill hangout or a quick mood boost.

The Refresh:
As part of the brand refresh, Rio Boom rolled out in a bold, electric design that captures its high-energy vibe. Meanwhile, Rio Bubbly Fruit Drink debuted seven new signature graffiti-style artworks, with each flavor featuring designs by talented artists from around the world.

My Role:
As a designer at Clay, I developed cohesive brand assets across multiple platforms and products, boosting Rio Innobev's market presence with dynamic and engaging visuals. This project allowed me to showcase my ability to create versatile, brand-aligned designs across various formats, ensuring a consistent and captivating brand identity that energized the Rio Innobev product lines.

Trailer videos for product launch and the release of Rio Boom's brand anthem,

'Rok Ke Toh Dekh'.

Product launch posts for

Rio Bubbly Fruit Drink's social media.

'Boom Talk' &

'In The Spotlight' were designed as brand initiation devices for Rio Boom's social media that brought forth stories of people who've gone against the grain despite the barriers that could've stopped them and did things

thoda sa hatke.

Trailer videos for product launch and the release of Rio Boom's brand anthem,

'Rok Ke Toh Dekh'.

'Boom Talk' &

'In The Spotlight' were designed as brand initiation devices for Rio Boom's social media that brought forth stories of people who've gone against the grain despite the barriers that could've stopped them and did things thoda sa hatke.