Mason and Mill is a lifestyle brand for fuss free everyday living, that aims at linking sustainable practices with traditional weaving and dyeing techniques alongside the crafts of India, to make everyday essentials that priorities comfort over style and timeless over trendy with a certain sophisticated beauty. The collective skills of artisans, craftsmen and weavers from across the country combined with those of the karigars working out of the studio, together create meticulously crafted garments and products that become favorite essentials. 

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As a design philosophy, Mason & Mill believes in a minimalist approach towards designing thoughtful silhouettes that not only keep the wearer at ease with everyday movement but also uplift their personality. 

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While the brand started off as 'Ito India' in 2019, during their rebrand to 'Mason & Mill' in 2021, Shivani, the Founder and Creative Director of the brand reached out with a brief to design the packaging and a lookbook that reflected the minimal and fuss free approach of the brand, all the while taking inspiration from it's previous identity.

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*Product Image source: Mason & Mill India's website and social media.