Egality is a community engagement agency, addressing health inequalities by improving inclusion in research. With their network of community organizations, they connect the groups most impacted by health inequalities with the health and life sciences sector. 

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This was multi-stakeholder project involving Parkinson's UK, South Asian Health Action (SAHA) and Caribbean & African Health Network (CAHN), with the goal to engage under-represented communities in Parkinson's research and to identify the most inclusive methods for communicating with diverse community groups.

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The brief of this project was to design social media posts and poster that represented each partner's brand identity uniquely as well as cohesively, and configure them into adaptable Canva templates.

 

In creating the social media posts and subsequently adapting them to posters, my goal was to use the existing brand guidelines and the distinct social media framework for each stakeholder. Keeping readability in mind, I aimed to unify the visual systems cohesively and minimally, taking into account the text-heavy approach of each organization. A parallel approach was used in designing the posts for individual organizations, resulting in a uniquely unified campaign presence across all stakeholders.

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*Please note that the copy and images in the following are placeholders and are not a direct representation of any of the mentioned organizations.